Support the LDCC and be an important member of the Pack…

For the LapDogs Cycling Club, sponsorship and support of our organization is about developing partnerships that add true value to all parties involved. Over the 20-year history of the LDCC we’ve prided ourselves in creating relationships and that positively support our activities and that of our cycling community. We take pride in working with local like-minded businesses (ideally local) who share our passion for cycling and understand the importance of co-branding. We in turn, work hard for those who support our endeavours.  We believe that “flying the colours” and wearing your logo is just one aspect of sponsorship, and that being a true Brand Ambassador brings with it a responsibility of supporting our partner’s brand and marketing initiatives, to reach dynamic, relevant and desirable audience.

Our Cycling Club and Race Program

For the past 20 years, the LapDogs Cycling Club has offered local cyclists an opportunity to get together for regular rides. The club operates with a full executive board, and offers a comprehensive ride schedule for road, gravel, cyclocross, track and mountain biking rides, hosts an assortment of cycling-themed social gatherings and youth cycling charitable initiatives. The LapDogs Cycling Club core ethos remains the key to this success… driven by our mandate of Diversity, Inclusion, Advocacy and Passion.

Drawn from various members of the LapDogs Cycling Club, our Race Program represents a diverse group of individuals who have been brought together via a shared passion – the love of the bike, the thrill of competition and yes… racing. From their experience with the Club, our racers bring to the Team a high level of sportsmanship, inclusiveness, and compassion for their fellow riders. It is this common thread that we believe is the hallmark of both our club and race program’s success. There exists a high level of pride within the club that comes from the knowledge that fellow club members are out there on the racecourse “flying the colours.”

We have always said that the success of the Club and Team was not based on performance, but on attitude, fair-play and sportsmanship. Our mantra of “fit, not fitness” has allowed us to attract a core of members who are true ambassadors of the sport and who understand the responsibilities that come with being part of a growing and influential organization.

Brand Exposure, Power in Numbers

Cyclists, as a market group, make up a very interesting cross section of individuals who come from all walks of life and influence. Together, they have some very strong commonalities that go far beyond just a love of the bike. They represent a highly desirable demographic of brand-loyal consumers who have a great deal of respect for the environment and live an active and healthy lifestyle. As one of the largest cycling clubs in Ontario (200+ members strong in 2022), the LapDogs Cycling Club and Race Team are seen at rides, races, charity, and associated cycling events throughout Ontario. As key influencers and leaders within our own family, we have seen first hand how the brands and products used by our Team influence the brand choices of our club membership. This in turn results in the club membership reaching and influencing the greater cycling community.

Beyond our participation in the local race scene, the LapDogs have truly become a presence in southern Ontario. They are seen everywhere there is a cycling event happening.

• More than 150 Scheduled Club Rides throughout the cycling season

• Active Club member participation in major cycling and charity events throughout Ontario (ie: Ride to Conquer Cancer, Epic Tour, Centurion Canada, GranFondo Canada, etc.)

Brand Presence

Promoting and supporting our sponsor’s brand goes beyond the simple placement of your logo on our jersey. We understand and respect the care one puts into the development of a brand. As such, we take many efforts and opportunities to present our sponsors in the best possible light.

Our Sponsors and Supporters enjoy a full spectrum of exposure opportunities:

• Club and Race Team Kits (as well are branded assets such as event tents)

• LapDogs Cycling Club Website and Social Media Posts (FB & IG, Race Reports)

• Team and Club Events, such as Club Meet & Greets, Season Launch & Sponsor Evenings, various social and ride events throughout the year and the Club’s season-ending Party

• Shop Presence at GEARS Bike Shop (Team/Sponsor evenings, and LapDogs Cycling Club social events)

Platinum Level / Title Sponsor

• Currently Reserved for GEARS Bike Shop and Cannondale Bikes

Gold Level Team Sponsor - $2500 *

• Prominent Logo placement on jersey (front, rear & sleeves)

• Logo placement on club water bottles, tents and other branded assets

• Logo placement on casual clothing, etc. (when applicable)

Silver Level Team Sponsor - $1500 *

• Secondary Logo placement on jersey (front & rear)

• Logo placement on club water bottles

Bronze Level Team Sponsor - $750 *

• Logo placement on jersey (rear)

Bronze Level Supporter in Kind Sponsor - TBD

Provides team with goods or services including “pro-discounts” or other comped items that help the club and team.

• Logo placement on jersey (rear)

*The LapDogs Cycling Club reserves the right to limit the number of sponsorship opportunities open to it on an annual basis. Logo placement on the club’s jersey may be limited or restricted by design parameters and overall quantity of supporting logos.

Contact the LDCC

Interested in supporting the LapDogs Cycling Club or have questions, please feel free to contact us.

Visit Our Sponsors Page